In 1977, John & June Bicknell moved their family to Bendigo, having been farmers at Creek View in the Elmore district. Shortly after, in 1981, John & June opened Bicknells Sports in the Fountain Plaza Arcade. Starting with just three employees, we have come a long way in the past 39 years, but the core of what we do is still the same. We are still committed to passionately serving the local community of Bendigo.

In the past 39 years, the store has relocated and expanded on numerous occasions. We have been solely located at 46 Williamson Street for the past 14 years, to best serve our community.

Bicknells has fostered a solid background in team sports; from commencement in 1981 we have maintained a strong sporting relationship with local sporting clubs and organisations. Bicknells has recently joined INTERSPORT, the largest sporting retailer in the world. INTERSPORT Bicknells now has access to a global range of products to better serve Bendigo, while still maintaining our local roots.

At INTERSPORT Bicknells, we pride ourselves on high quality service and specialty products. Our experienced staff are locals and specialise in numerous departments, such as footwear, clothing, cricket, tennis, fitness and much more!

We look forward to seeing you in-store!

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